TimmyH
NaturalPath has launched a new channel aimed at Mum
September 24th 2008 02:31
In an attempt to strengthen its “Green Media” image, NaturalPath has announced a partnership with 22 sites including the hit DrGreene.com.
NaturalPath will represent DrGreene.com’s ad sales. The co-operative is to be known by the tag “Moms & Family” channel. Total traffic for the site is currently topping 1 million new users monthly.
Cheryl Greene, NaturalPath’s spokesperson says the focus is on supporting Green industries. "We respect the people at WebMD, but we requested that we only wanted green advertisers, and they decided that wasn't the direction they were going” she said.
Several corporate Giants have already seen the advantage of targeting a “green conscious” consumer. Chevrolet, Sharp and Brilliant Earth are already on board and expect to benefit from the marketing platform.
Expect to see a greater focus on Green Marketing in the coming years…
Really Long Link
NaturalPath will represent DrGreene.com’s ad sales. The co-operative is to be known by the tag “Moms & Family” channel. Total traffic for the site is currently topping 1 million new users monthly.
Cheryl Greene, NaturalPath’s spokesperson says the focus is on supporting Green industries. "We respect the people at WebMD, but we requested that we only wanted green advertisers, and they decided that wasn't the direction they were going” she said.
Several corporate Giants have already seen the advantage of targeting a “green conscious” consumer. Chevrolet, Sharp and Brilliant Earth are already on board and expect to benefit from the marketing platform.
Expect to see a greater focus on Green Marketing in the coming years…
Really Long Link
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