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Playstation 3 dodges price cuts

January 23rd 2007 23:33

Playstation 3


For potential late-comers to the console market, bad news is on the horizon. According to Sony, a significant reduction in the cost of the PS3 is a long way off, if it will come at all. Despite market expectations that Sony's Playstation 3 will see similar cost depreciation to the Playstation 2, an interview with SCEA CEO Jack Tretton reveals otherwise.


In the interview, Tretton denied any possibility of cost reduction for 2007, attributing it to enormous R& costs during development. Tretton also said that the components in each PS3 cost alot to manufacture and, as such, the console's price is extremely difficult to manage. Of course, it is also a well-known fact that Sony is taking huge hits for each PS3, losing US$241 on 60GB versions of the console, and US$307 on the 20GB variety.

Nevertheless, it appears that markets apart from America will get some respite. The Japanese market received a price reduction of around US$70 prior to the console launch in the face of public outcry. There is also the possibility that the European market, where the console is yet to launch, may see a price reduction or at least a more reasonable bundle. No news yet as to whether this translates to the Australian market, but considering the huge prices that Australians are expected to pay for the PS3 when it is released in March, many are already opting for importing theirs from Japan and Hong Kong.



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2 Comments. [ Add A Comment ]

Comment by Ahmed

February 22nd 2007 08:46
Yeah, especially with it being region free importing should be really good.

Like anyone will pay $1000 for one, sheesh, I can get it from north america on ebay for less. With games.

Comment by ipos,apple tv

March 28th 2007 08:49
Hey scottstrash, no offense, but how the hell can an iPod get up to 1080i resolution via and HDMI adapter. Sorry but the apple tv and ipod are 2 really different things.

It seems that Apple TV does not perform well on some SD TVs which should be fixed, because not everyone has bought a HD TV at home.

My apple tv converter
Really Long Link

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