TimmyH
Social Networks Growing Globally
August 19th 2008 08:09
Emerging regions are expanding the realm of social networking. Growth in the American market, where the trend began, is stagnating because of market saturation. MySpace grew just 9% in the US this year, while Facebook managed a 37% increase in American membership.
But Facebook’s real gains have been offshore. Its global average was a more than 150% membership increase, making it now the biggest social networking site worldwide at 132 million users.
Outside the US, social networking is just taking off. Some of the biggest growth markets have been in the Middle East, Asia and Europe. Facebook is now catering to non-English speaking audiences which means their ability to attract new users is greatly enhanced compared to its competitors.
While some regions are still holding on to their home-grown sites (Bebo in Britain, Mixi in Japan and Orkut in Europe) for the time being, Facebook’s product is superior to all its competitors at present. But it is still interesting to see that social networking as a trend in general is hitting its peak in the English speaking world, so the market could see weaker fish dying off if they don’t start producing the goods for consumers.
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But Facebook’s real gains have been offshore. Its global average was a more than 150% membership increase, making it now the biggest social networking site worldwide at 132 million users.
Outside the US, social networking is just taking off. Some of the biggest growth markets have been in the Middle East, Asia and Europe. Facebook is now catering to non-English speaking audiences which means their ability to attract new users is greatly enhanced compared to its competitors.
While some regions are still holding on to their home-grown sites (Bebo in Britain, Mixi in Japan and Orkut in Europe) for the time being, Facebook’s product is superior to all its competitors at present. But it is still interesting to see that social networking as a trend in general is hitting its peak in the English speaking world, so the market could see weaker fish dying off if they don’t start producing the goods for consumers.
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